Ather Rizta

₹5,000 Price Hike Across Ather’s Lineup

Ather Energy has announced an impending price hike across its electric scooter lineup, effective from January 2025. Prices are expected to rise by approximately ₹5,000 per model, though the exact increment will vary based on the specific scooter variant. This move reflects the broader industry trend of adjusting prices to account for increasing input costs.

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Current Pricing of Ather Models

Ather’s portfolio includes the Rizta and 450 series, with multiple variants catering to diverse needs:

Rizta Family:

• Starts at ₹1.37 lakh for the base S variant (2.9kWh battery).
• Goes up to ₹1.64 lakh for the Z variant (3.7kWh battery).
• Optional Pro Pack adds further benefits for an additional cost.

450 Models:

• 450S is priced at ₹1.57 lakh (base variant).
• 450X costs ₹1.61 lakh and ₹1.69 lakh for the 2.9kWh and 3.7kWh variants, respectively.
• The flagship 450 Apex with transparent panels is priced at ₹1.95 lakh and comes in a single variant.

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Ather Rizta

Impact of the Price Hike

While the price increase may deter some potential buyers, Ather’s electric scooters continue to stand out for their advanced features, performance, and Pro Pack benefits. Buyers considering an Ather scooter may want to finalize their purchase before January to save on the upcoming hike.

This price adjustment ensures Ather maintains sustainable operations amidst rising material costs, aligning with the strategies of other major EV manufacturers.