Bajaj Auto’s Full Takeover of KTM: A New Era for the Motorcycle Industry
Bajaj Auto Ltd has received final approval to fully take over Austrian motorcycle brand KTM AG, marking one of the biggest milestones in India’s automotive history. This move transforms Bajaj from a strategic partner into the majority owner and controller of the KTM Group, which also includes Husqvarna and GASGAS.
The Journey from Partnership to Ownership
The partnership between Bajaj and KTM began in 2007, when Bajaj acquired a small stake in the Austrian brand. Over time, the collaboration led to the creation of successful models like the KTM Duke and RC series, manufactured at Bajaj’s Chakan plant in India and exported worldwide.
After nearly two decades of joint success, Bajaj’s Netherlands-based subsidiary, Bajaj Auto International Holdings BV, has now acquired shares from Pierer Industrie AG, giving Bajaj complete management control of Pierer Mobility AG, KTM’s parent company.
Read More: Bajaj Pulsar NS400Z
Why This Takeover Matters
This acquisition strengthens Bajaj’s position in the global premium motorcycle segment. By combining KTM’s European design and R&D with Bajaj’s efficient Indian manufacturing, the company can build world-class bikes at competitive prices.
The deal also aligns with Bajaj’s electric mobility strategy, as KTM continues developing high-performance EV motorcycles. Bajaj has committed an €800 million package to support KTM’s ongoing restructuring and growth.
Impact on the Market
- For India: Expect faster launches of KTM and Husqvarna models made in India, along with improved pricing and availability.
- For Bajaj: It boosts global reach and brand value, positioning Bajaj among the top motorcycle manufacturers worldwide.
- For KTM: The brand gains financial stability and a long-term growth partner in Bajaj.
Conclusion
Bajaj Auto’s complete takeover of KTM is more than a corporate deal — it’s a statement of India’s growing influence in the global automotive industry. With this move, Bajaj is shifting gears from being a cost-efficient manufacturer to becoming a global performance leader in two-wheelers.
Read More: KTM
Bajaj Auto’s Full Takeover of KTM: A New Era for the Motorcycle Industry
Bajaj Auto Ltd has received final approval to fully take over Austrian motorcycle brand KTM AG, marking one of the biggest milestones in India’s automotive history. This move transforms Bajaj from a strategic partner into the majority owner and controller of the KTM Group, which also includes Husqvarna and GASGAS.
The Journey from Partnership to Ownership
The partnership between Bajaj and KTM began in 2007, when Bajaj acquired a small stake in the Austrian brand. Over time, the collaboration led to the creation of successful models like the KTM Duke and RC series, manufactured at Bajaj’s Chakan plant in India and exported worldwide.
After nearly two decades of joint success, Bajaj’s Netherlands-based subsidiary, Bajaj Auto International Holdings BV, has now acquired shares from Pierer Industrie AG, giving Bajaj complete management control of Pierer Mobility AG, KTM’s parent company.
Read More: Bajaj Pulsar NS400Z
Why This Takeover Matters
This acquisition strengthens Bajaj’s position in the global premium motorcycle segment. By combining KTM’s European design and R&D with Bajaj’s efficient Indian manufacturing, the company can build world-class bikes at competitive prices.
The deal also aligns with Bajaj’s electric mobility strategy, as KTM continues developing high-performance EV motorcycles. Bajaj has committed an €800 million package to support KTM’s ongoing restructuring and growth.
Impact on the Market
- For India: Expect faster launches of KTM and Husqvarna models made in India, along with improved pricing and availability.
- For Bajaj: It boosts global reach and brand value, positioning Bajaj among the top motorcycle manufacturers worldwide.
- For KTM: The brand gains financial stability and a long-term growth partner in Bajaj.
Conclusion
Bajaj Auto’s complete takeover of KTM is more than a corporate deal — it’s a statement of India’s growing influence in the global automotive industry. With this move, Bajaj is shifting gears from being a cost-efficient manufacturer to becoming a global performance leader in two-wheelers.
Read More: KTM
