Chetak has fairly just a few USPs together with metal physique, IP67 water resistance, soft-touch switches and stable gear drive

After roughly twenty years when Bajaj had made the shift from scooters to focus completely on bikes, the corporate re-entered the scooter phase with Chetak in 2020. On the time of its launch, Chetak electrical scooter was provided solely in Pune and Bengaluru. Since then, the corporate has constantly expanded Chetak’s presence in new states and cities.

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Bajaj Chetak Electrical Scooter – 20 cities lined

As of now, Chetak is accessible throughout 11 states. These embrace Delhi, Maharashtra, Karnataka, Andhra Pradesh, Goa, Daman & Diu, Gujarat, Kerala, Tamil Nadu, Telangana and West Bengal. Chetak is accessible in 20 cities. It contains Visakhapatnam, Mapusa, Surat, Bangalore, Mangalore, Mysore, Hubli, Cochin, Kozhikode, Mumbai, Pune, Nasik, Nagpur, Aurangabad, Chennai, Madurai, Coimbatore, Hyderabad and Kolkata.

Now that the pandemic state of affairs has began to ease, Bajaj will probably be engaged on Chetak’s enlargement plans in a extra aggressive method. In line with Rakesh Sharma, government director at Bajaj Auto, there are plans to double Chetak’s community over the subsequent few weeks. It appears doable since Bajaj is primarily using its current KTM dealerships for Chetak. Some cities do have unique expertise centres for Chetak.

Established producers like Bajaj have prepared assets to make new merchandise obtainable throughout India at quick discover. TVS additionally has this benefit, which it has been using for its iQube electrical scooter. TVS can also be working proactively to make iQube obtainable in additional cities throughout the nation.

Compared, newer corporations should maintain each manufacturing and increasing the supplier community. Every thing needs to be accomplished from scratch primarily. In electrical two-wheeler area, startups like Ather Power, Okinawa, Ampere, Revolt, and many others. have needed to face such challenges.

Some startups like Ola Electrical have taken a totally totally different strategy, whereby your entire gross sales and after-sales course of is managed on-line. Ola doesn’t function any dealerships, which may have vital benefits when it comes to value reducing and operations administration. Nonetheless, it stays to be seen if this radical strategy to gross sales and distribution will proceed to be useful with a bigger buyer base.

Startups lead

Though established gamers like Bajaj and TVS have prepared assets when it comes to gross sales and distribution, it’s startups which might be main in electrical two-wheeler area. EVs from corporations like Hero Electrical, Okinawa, Ather, Ampere are presently forward of Chetak and iQube when it comes to gross sales. A number of different startups together with Ola Electrical and Easy Power will probably be preventing for the highest slots on this area in coming months.

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Whereas Chetak is a well-equipped scooter, its excessive pricing makes it inaccessible to a big share of EV consumers. With no indications of a worth revision, it seems that Bajaj will proceed to place Chetak as a premium way of life EV product. Enjoying the numbers sport with Chetak might not be the corporate’s precedence proper now. It’s doable that a completely new, affordably priced mass market product might be launched in future.