First Hero Premia Showroom Inaugurated

Hero opens its first-ever Premia showroom to promote Karizma, X440, Vida V1

MotoCorp, the world’s largest maker of bikes and scooters has inaugurated the first-ever ‘Hero Premia’ premium dealership with the first outlet opened in Calicut, Kerala.

The Hero Premia will house three group manufacturers from Hero MotoCorp together with the two-wheeler maker’s premium bikes, the electric two-wheeler brand Vida, in addition to Harley-Davidson’s India-centric products. The first Premia dealership was inaugurated in the Auto Hub at Calicut, Kerala.

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Hero Premia Premium Dealership – New id for premium bikes

Hero Premia features modern structure, appealing design, and fascinating new-age digital technologies. Delivering the best-in-class premium ownership expertise, a crew of professionally trained sales consultants will supply valued customers personalized gross sales advice as per their mobility needs.

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Hero Premia will show Hero MotoCorp’s range of premium products – together with the newly-launched flagship bike.

Karizma XMR Offering an environment friendly and green various for urban commuters, Hero Premia may also show Vida V1 scooters, catering to the rising want for electric mobility solutions. Customers can even experience Hero MotoCorp’s first co-developed bike Harley-Davidson.

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First Hero Premia Showroom

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Words from the manufacturer

Commenting on the inauguration, Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorp stated, “As we open doors of our first premium dealership in India, we are not simply providing a diversified show of our bikes and scooters, we’re showcasing the future of mobility which is premium, progressive and sustainable.

The FY’24 will see our firm considerably strengthen its premium retail expertise throughout India. With the launch of latest premium products this yr – Karizma XMR and Harley-Davidson X440, the premium portfolio of Hero MotoCorp seems stronger than ever and we’re assured that Hero Premia, our brand-new premium retail channel is poised for greater success within the coming months.

Providing an inclusive model experience to its customers below one roof, Hero Premia just isn’t only a point of sale however a testament to our promise of offering an unmatched high-quality brand experience.”

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