Royal Enfield L-Series EV Platform: A basic guideline of the path leading up to launch

Everyone knows that a shift to a greener future within the automobile section is in progress. Whether or not this greener future relies on Hydrogen or EVs or hybrids, it’s not but clear. Manufacturers are trying all available tech to build a greener future. Reliance Industries and Ashok Leyland just showcased Hydrogen run IC engines.

For now, it seems that electric tech has a greater chance of being the future automotive business. Global and Indian electric motorbike business growth caters to eco-friendly and cost-efficient vehicles. Manufacturers compete to provide the latest expertise and design to draw customers. Indian consumers have gotten more and more conscious of the advantages of electric bikes.

And the present e-scooter market shows they’re keen to pay a premium for them. Introduction of advanced EV models is an area of key curiosity. And Royal Enfield understands this completely properly. It has previously been hinted that the brand is growing EVs. And now, new experiences expose extra details about RE’s EV platform.

New Royal Enfield L Series Launch Plans

Royal Enfield has been busy with research and development on EV tech, leading to the Electrik01 prototype prototype. The shift in the direction of EVs just isn’t difficult for a legacy brand like Royal Enfield, however the direction in which the model goes can be interesting to know.

Royal Enfield’s first EV platform, codename L-platform, will feature various model/body types to be termed as L1A, L1B, and L1C. The EV lineup will cater to diverse motorcycling wants of worldwide customers. The L-series platform is designed with a 96V architecture for electrifying efficiency, with a launch expected in H2 2024.

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Significant investments crucial to technological development

Royal Enfield plans to invest over $100-150 million in electric vehicle (EV) development. And has began work on its dedicated codenamed ‘L’ platform. Royal Enfield expects to sell 1.2-1.8 lakh electric bikes each year. A prototype is expected to be showcased within the next 12 months. Validation by finish 2023 would imply a ready for launch product by H2 2024.

Given Royal Enfield’s marketing strategies, L-series EV platform can be utilised to create multiple body styles and can be marketed to global markets alongside India. Within the meantime RE has to strategize for a balance between catering to existing traditional bike fan base and its future EV customers.

RE recently invested 50 million euros in Stark Future SL, a Spanish 2-wheel electric vehicle startupRE was allotted 55,363 Class A shares of Stark Future SL for a ten % stake within the EV startup. The transaction was completed on January 31, 2023. Both companies have entered into an agreement for research, technology sharing, technical licensing, and manufacturing of electric bikes. Operational since 2020, Stark Future SL has showcased its VARG electric motocross motorbike.

Financially, Royal Enfield has strong income and revenue growth. Nonetheless, its collaboration with Stark means high operational prices for now. Technologically, Royal Enfield has made significant investments in product development. And is but to showcase its electric and digital applied sciences. Whereas the manufacturer has a loyal buyer base in India, its limited however rising international presence and brand recognition is an area of growth.