REOWN: Buy and Sell Pre-Owned Royal Enfield Bikes

Royal Enfield has announced a major expansion of its pre-owned motorcycle platform, REOWN, offering a hassle-free experience for customers looking to buy or sell pre-owned Royal Enfield motorcycles. Alongside this, the company has launched its first-ever loyalty program with exclusive exchange benefits for existing customers.

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REOWN: A Vast Pre-Owned Motorcycle Network

The REOWN platform is now available across 475 Royal Enfield dealerships across India. This vast network ensures easy access to certified pre-owned Royal Enfield motorcycles for enthusiasts while providing a reliable channel for selling their current bikes. Whether you’re a new rider or a seasoned Royal Enfield owner looking for an upgrade, REOWN simplifies the entire process.

Loyalty Program and Exchange Benefits

In addition to expanding its pre-owned sales network, Royal Enfield has introduced a loyalty program aimed at rewarding existing customers. Riders who wish to upgrade to a newer Royal Enfield model can benefit from exchange programs and other incentives, making the ownership transition more seamless.

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A Busy 2024 for Royal Enfield

This announcement comes at the back of a highly eventful year for Royal Enfield. The brand has been aggressively expanding its lineup across multiple segments with exciting launches such as the:

• Guerrilla 450
• Classic 650
• Bear 650
• Scram 440

Additionally, the company unveiled its Flying Flea electric two-wheeler brand, marking its entry into the EV segment.

What to Expect in 2025

Royal Enfield has big plans for 2025 as well. The Scram 440 and the Classic 650 are expected to hit the roads soon, further strengthening the brand’s lineup. Motorcycle enthusiasts can also look forward to the debut of the much-anticipated Interceptor 750, which is set to make waves in the higher-capacity segment.

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Conclusion

With the expansion of the REOWN network and the introduction of a loyalty program, Royal Enfield is not only catering to new buyers but also retaining its existing customer base. Combined with its impressive lineup of launches and future plans, Royal Enfield continues to reinforce its dominance in the Indian two-wheeler market.