Royal Enfield Starts Operations at First Overseas-Owned Plant in Thailand
A Major Milestone for Royal Enfield’s Global Expansion
Royal Enfield has achieved a notable milestone by initiating operations at its inaugural wholly owned and operated facility outside of India. Situated in the Samut Prakan province of Thailand, this new CKD (Completely Knocked Down) assembly plant underscores the brand’s dedication to broadening its presence in global markets.
You may like it: Vida V2 Electric Scooter Range Launched in India
Thailand: A Strategic Hub for Royal Enfield
Thailand represents Royal Enfield’s most significant market in Asia, excluding India, thereby establishing it as a strategic location for this facility. The plant covers an extensive area of 57,000 square feet and has an annual assembly capacity of 30,000 motorcycles. This new facility serves not only the Thai market but also enhances the brand’s operations throughout the ASEAN region.
Expanding Royal Enfield’s CKD Network
The facility in Thailand becomes part of Royal Enfield’s established network of CKD assembly plants located in various countries, including Argentina, Brazil, Colombia, Bangladesh, and Nepal. Notably, this plant is distinguished as the first to be wholly owned and operated by the company outside of India.
Furthermore, the new establishment features a training center designed to provide plant staff and dealership employees with the necessary skills and expertise to uphold the brand’s renowned quality and service standards.
You may like it: Royal Enfield Introduces the Bold and Versatile Shotgun 650
A Year of Remarkable Achievements
2024 has been a landmark year for Royal Enfield, with the launch of several notable models:
- Guerrilla 450
- Bear 650
- Goan Classic 350
The company also unveiled the much-anticipated Classic 650 Twin and Scram 440 at Motoverse 2024. These motorcycles are set to hit the Indian market in early 2025, further enhancing the brand’s robust portfolio.
Looking Ahead
The newly established facility in Thailand emphasizes Royal Enfield’s goal to reinforce its status as a worldwide leader in the mid-size motorcycle market. By integrating local assembly with international expertise, the company seeks to enhance the accessibility of its motorcycles while upholding the quality and performance that enthusiasts associate with the brand.
This strategic initiative not only broadens Royal Enfield’s global presence but also sets the stage for a new chapter of international achievement.
Royal Enfield Starts Operations at First Overseas-Owned Plant in Thailand
A Major Milestone for Royal Enfield’s Global Expansion
Royal Enfield has achieved a notable milestone by initiating operations at its inaugural wholly owned and operated facility outside of India. Situated in the Samut Prakan province of Thailand, this new CKD (Completely Knocked Down) assembly plant underscores the brand’s dedication to broadening its presence in global markets.
You may like it: Vida V2 Electric Scooter Range Launched in India
Thailand: A Strategic Hub for Royal Enfield
Thailand represents Royal Enfield’s most significant market in Asia, excluding India, thereby establishing it as a strategic location for this facility. The plant covers an extensive area of 57,000 square feet and has an annual assembly capacity of 30,000 motorcycles. This new facility serves not only the Thai market but also enhances the brand’s operations throughout the ASEAN region.
Expanding Royal Enfield’s CKD Network
The facility in Thailand becomes part of Royal Enfield’s established network of CKD assembly plants located in various countries, including Argentina, Brazil, Colombia, Bangladesh, and Nepal. Notably, this plant is distinguished as the first to be wholly owned and operated by the company outside of India.
Furthermore, the new establishment features a training center designed to provide plant staff and dealership employees with the necessary skills and expertise to uphold the brand’s renowned quality and service standards.
You may like it: Royal Enfield Introduces the Bold and Versatile Shotgun 650
A Year of Remarkable Achievements
2024 has been a landmark year for Royal Enfield, with the launch of several notable models:
- Guerrilla 450
- Bear 650
- Goan Classic 350
The company also unveiled the much-anticipated Classic 650 Twin and Scram 440 at Motoverse 2024. These motorcycles are set to hit the Indian market in early 2025, further enhancing the brand’s robust portfolio.
Looking Ahead
The newly established facility in Thailand emphasizes Royal Enfield’s goal to reinforce its status as a worldwide leader in the mid-size motorcycle market. By integrating local assembly with international expertise, the company seeks to enhance the accessibility of its motorcycles while upholding the quality and performance that enthusiasts associate with the brand.
This strategic initiative not only broadens Royal Enfield’s global presence but also sets the stage for a new chapter of international achievement.
