Vespa Justin Bieber Limited Edition Launch

Collector’s Edition JUSTIN BIEBER X VESPA Hits Indian Markets: A Fusion of Music and Iconic Design

Italian auto group Piaggio’s Indian subsidiary Piaggio Vehicles on Thursday launched the JUSTIN BIEBER X edition of its iconic Vespa Scooter in India, priced at Rs 6.45 lakh (ex-showroom).

The limited-edition model, personally ideated and designed by the Canadian pop star and music icon, will be available on pre-order as an imported completely built unit (CBU) in India, the company said.

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2023 Vespa Justin Bieber Edition

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Limited-Edition Elegance: The JUSTIN BIEBER X VESPA Scooter Makes Its Mark in India

The singer’s choice of white serves as the cornerstone of the design, seamlessly integrated into every facet of the vehicle – from the saddle and grips to the spokes of the rims.

Even the iconic Vespa logo and body flames are rendered in tone-on-tone white, creating a harmonious and sophisticated aesthetic.

This Vespa scooter is available in three engine options – 50cc, 125cc, and 150cc and all models get an exclusive white paint scheme with fire stickers.

The 12-inch rims, too, get white paint treatment and that looks pretty cool. Even the TFT instrument cluster shows plenty of information. The scooter also gets LED lights throughout.

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Vespa Justin Bieber Limited Edition

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Vespa Justin Bieber Edition 150cc Scooter

Bieber’s fondness for Vespa is well-documented, with memories of his first Vespa ride in Europe still vivid in his mind. “The first time I rode a Vespa was somewhere in Europe, probably either London or Paris.

I just remember seeing a Vespa and being like ‘I want to ride one of those’. And I had such a great time, just the wind flying through my hair, the freedom. It was fun,” he reminisces.

Diego Graffi, Chairman and Managing Director of Piaggio Vehicles Pvt Ltd, emphasized the significance of this collaboration, stating, “Vespa is much more than a mobility brand; it symbolizes art, design, technology, and fun.

We are excited to introduce to India the collector’s edition of JUSTIN BIEBER X VESPA that embodies creative drive, vibrancy, and vigor – the values shared by both Bieber and Vespa.”

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